Qbase is now Euler.

The home of DataOps and Analytics.
We help you use your customer data to cultivate better relationships.

We are Euler

A little bit about us

At Euler, we mobilise your data to fuel sales, build loyalty and transform customer experiences. We ensure your customer data is accurate and accessible to the people and technologies that need it.

Our experts leverage our meticulously compiled playbooks to identify and integrate all your disparate customer data sources to enable vital analytics based initiatives such as predictive modelling, segmentation and personalisation.

Our focus is utilising your data to cultivate better customer relationships.

We can help you with

Data Management And Integration

Business Intelligence and Analytics

Campaign Orchestration

Consulting Services

Technologies

Get in touch

Curious about our
services? We’d love
to talk

Case Studies

We work with some amazing people

What role do you have?

I am a…

Your key responsibility is to provide strategic guidance and direction. You understand the capabilities of your business and overall business operations.  You will most likely maintain stakeholder relationships and ensure that all business objectives are being met.

You will be interested in:

QDP

Our QDP is a new kind of CDP. You will have more access to the information you need about your business, exactly when you need it.

Find out more

_______

Machine Learning & AI

We will help you implement systems that allow you to improve your customers journeys and experiences.

Find out more

_______

SiSense BI

SiSense will give you the power to look at all your business metrics, at a glance in real time. This business intelligence platform simplifies complex, big data into an interactive form.

Find out more

_______

Data Migrations

We will work closely with your team to reduce the risk of a failed migration.

Find out more

At Euler, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • QDPs – We will make sure that you have access to all your data when you need it. This will help you to make better decisions to ensure that you meet your business objectives
  • Data Migrations – We will put all the necessary steps in place to reduce any problems further down the line. Our data migration team will be on hand to provide post-migration support and assistance.
  • Sisense BI – We will support and train you to make the most of your interactive dashboards. Our team of trainers will be there to assist you with becoming more data efficient.

SiSense BI

Find out more about how Sisense BI can help you.

Find out more

_______

CDPs and QDPs

Our most recent white paper is designed to help you navigate the complex world of CDPs and QDPs. Read about it here.

You care about delivering on your marketing strategy and will take the time out to plan and coordinate all marketing activities to ensure you meet your overall goal. Despite focusing on your strategy, you will also ensure that you are up to date on all industry information.  You understand that information can influence your abilities to meet your department objectives.

You will be interested in:

Segmentation

Euler will go one step further by segmenting your customers based on their behaviours such as how they respond to marketing campaigns or their purchasing patterns.

Find out more

_______

Audience targeting

We will help you to understand who your customers and prospects are at a more granular level. We will do this through segmenting your customers into manageable groups.

Find out more

_______

Training & support

We will provide you and your teams training for a number of different platforms that we recommend for you to implement such as; Apteco Marketing Suite, Sisense and Talend.

Find out more

_______

Omni-channel personalisation

We will use the data on your customers to provide personalised experiences on multiple different channels.

Find out more

_______

SiSense BI

Sisense will give you the power to look at all your business metrics at a glance in live time. This dashboard reporting system simplifies complex, big data into an interactive form.

Find out more

_______

Apteco

Easily create audience selections and find out more about your customers. Euler will guide you through how to do this and ensure you get the best from it.

Find out more

At Euler, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Segmentation, we will make sure that we identify the products/offers that you can upsell, forecast likelihood of churn and likelihood of customer reactivation. You will be able to better focus your marketing resources.
  • Audience targeting, we go one step further by helping you to target these groups with the most relevant services, products, promotions and content.
  • Training & support we will help you to develop multi-channel marketing strategies to support your existing strategy and build brand loyalty. We will work closely with your teams to make sure they have all the support they need.
  • Omni-channel personalisation we will help you build campaigns that have multiple touchpoints that allow you to the right message, offer and through the right channels to your customer.
  • Sisense BI our team of experienced developers and analysts will support you to become more data centric. Our team will also be on the phone to answer any queries further down the line.
  • Apteco marketing suite our team of trainers will help you to navigate the complex world of turning data into actionable insights we will be there to support you.

FastStats

Find out more about how FastStats can help you to revolutionise your marketing.

Find out more

_______

SiSense BI

Find out more about how Sisense BI can help you to become more data centric

Find out more

_______

Audience targeting

Our case study looks into how we helped RNLI become more customer centric by giving the power back to their supporters

Find out more

Data is your speciality. You have a major part to play in your company’s various data sources and information within them. You are constantly thinking about how you can maintain compliance and enhance data quality. You will constantly be on the lookout for new pieces of software or processes that can help you to become more efficient.

You will be interested in:

Data migration

You will have the opportunity to resolve long-standing issues with your data. Our team of experienced data migration specialists will help to complete this project with minimal setbacks.

Find out more

_______

Data quality

We understand how frustrating it must be when you are asked questions about inaccurate and inconsistent data. We want to help. Our data quality team are here to help.

Find out more

_______

Talend data management

Talend will help you build a proficient data infrastructure to bring data together from disparate sources, enable real-time decisions and become data centric.

Find out more

_______

QDP

With our QDP you will have complete control of your data. Legislative compliance will be taken care of. Data governance and quality will be central to your organisation.

Find out more

At Euler, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • Data migrations – We have worked on many migrations projects and in our experience, your rate of success increases dramatically when you use a professional team like Euler. This will help to maximise the chance of a successful data migration further down the line.
  • Data quality – We will not just clean up your data, we will help you to maintain it in the future. You will not have to worry about being questioned about the quality of your data in the future
  • Data integration – We will bring together many different sources of data and use our team of experienced developers to create those connections.
  • Customer data platforms – We will help you to analyse behaviour, segment data and develop predictive models.
  • Talend data management our team will help to collect, govern and transform your data.
  • QDP – We will give you the power to bring together different data sets to enhance your business performance and our unique approach will give you a powerful hub for your data.

Data quality

Find out more about how important data quality is in our case study with Barnardo’s

Find out more

_______

CDPs & QDPs

Our most recent white paper is designed to help you navigate the complex world of CDP’s and QDP’s.

You ensure that relationships with existing customers are maintained and developed. You understand the importance of building a rapport with people which is why you spend lots of time planning your communication strategy. You have close discussions with the marketing director and understand the commercial performance required.

You will be interested in:

Data quality

Our team will make sure that your data is accurate, consistent and reliable. We understand the importance of quality when it comes to you maintaining a relationship with your customers.

Find out more

_______

Segmentation

Euler can help you segment your customers based on their behaviours such as how they respond to marketing campaigns or their purchasing patterns.

Find out more

_______

Audience targeting

We understand the importance of segmenting your customers into manageable groups to allow you to target them with relevant services and our experienced team of data analysts and scientists will assist you to work out the most effective targeting strategies.

Find out more

_______

Behavioural triggers

At Euler we will use behavioural triggers to help you respond to customers’ needs quicker.

Find out more

_______

Campaign optimisation

We will help you maximise campaigns that meet your organisation’s KPIs.

Find out more

At Euler, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • Data quality – We will not only clean up your data but make sure that it is maintained in the long term.
  • Segmentation – We will aim to give you as much insight about your customer as possible. We will examine your customers to build long-lasting relationships
  • Audience targeting – Segmenting your data and applying testing strategies to help you identify who you should be targeting
  • Behavioural triggers – We will help you to identify the triggers that are performing and those that are not. This will help you improve customer campaigns and journeys.
  • Campaign optimisation – We can take a deep dive into your campaigns to build recommendations on campaign performance to make certain your campaigns are always optimised.

Data quality

Find out more about how important data quality is in our case study with Barnardo’s.

Find out more

You care about the technical infrastructure of your business. You can understand the impact IT has when it comes to deliverables. Contrary to popular belief, you do care about your customers and clients.  You solve their queries promptly.  You see every problem as an opportunity to expand your knowledge.

You will be interested in:

Data migration

Our team of data migration specialists will run field mapping and gap analysis that will help to reduce any problems in the future. This will mean less stress on your teams and more opportunity to focus on your overall goals.

Find out more

_______

Data quality

We will make sure that all data is up-to-date, accurate and reliable.

Find out more

_______

Machine learning & AI

At Euler, we will help you implement systems that allow you to streamline your technologies.

Find out more

_______

QDP

Our QDP will help your existing applications to work better by moving inefficient data processing activities to a specialist, scalable environment and synchronising the results back to the source.

Find out more

_______

Azure Cloud

We will help you to make the most of combing technologies at a scale which will reduce your overall IT costs.

Find out more

At Euler, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Data migrations – We will put all the necessary steps in place to reduce any problems further down the line. Our data migration team will be on hand to provide post-migration support and assistance.
  • Data quality – We will fully clean your data, merge duplicate records and remove any deceased individuals. This will mean that you do not have to worry about using any of your resources.
  • QDPs – We will work closely with your team to seamlessly integrate data into your technology infrastructure.
  • At Euler, we will not select technology that you do not need which will keep your costs at a minimum.

_______

Data migration

Our most recent case study will help you to understand how we can help you to migrate your data.

Find out more

_______

Data quality

Find out more about how important data quality is in our case study with Barnardo’s.

Find out more

_______

CDPs & QDPs

Our most recent white paper is designed to help you navigate the complex world of CDPs and QDPs.

You care about how much insight you can get from data.  You specialise in analysing what data you currently have and developing strategies based on that data to drive business performance.  You are keen to offer strategic guidance to your fellow directors and your team.

You will be interested in:

SiSense BI

Sisense will give you the power to look at all your business metrics at a glance in real-time. This business intelligence platform is a powerful tool which simplifies complex, big data into an interactive form.

Find out more

_______

Audience targeting

This will help you to gain more insight into your customers by grouping each customer into a segment based on a specific set of wants and needs.

Find out more

_______

Behavioural triggers

This will help to improve the overall experience of your customer by capturing data from multiple touchpoints.

Find out more

At Euler, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Sisense BI – By ensuring that we fully understand what it is that you are trying to achieve. We will work closely with your team to make sure that we build dashboards that provide you with as much insight as you need.
  • Audience targeting – We will spend time understanding who your audience is and then set up strategies based on our findings.
  • Behavioural triggers – We will spend time reviewing the triggers that work and those that do not. We will spend time understanding why some triggers were less effective.
  • Deep Dive Analytics – Our team of Data Analysts and Scientists have years of experience and can bring a client to understand to deliver key deep dive insight.

SiSense BI

Find out more about how Sisense BI can help you.

Find out more

Your key responsibility is to provide strategic guidance and direction. You understand the capabilities of your business and overall business operations.  You will most likely maintain stakeholder relationships and ensure that all business objectives are being met.

You will be interested in:

QDP

Our QDP is a new kind of CDP. You will have more access to the information you need about your business, exactly when you need it.

Find out more

_______

Machine Learning & AI

We will help you implement systems that allow you to improve your customers journeys and experiences.

Find out more

_______

SiSense BI

SiSense will give you the power to look at all your business metrics, at a glance in real time. This business intelligence platform simplifies complex, big data into an interactive form.

Find out more

_______

Data Migrations

We will work closely with your team to reduce the risk of a failed migration.

Find out more

At Euler, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • QDPs – We will make sure that you have access to all your data when you need it. This will help you to make better decisions to ensure that you meet your business objectives
  • Data Migrations – We will put all the necessary steps in place to reduce any problems further down the line. Our data migration team will be on hand to provide post-migration support and assistance.
  • Sisense BI – We will support and train you to make the most of your interactive dashboards. Our team of trainers will be there to assist you with becoming more data efficient.

SiSense BI

Find out more about how Sisense BI can help you.

Find out more

_______

CDPs and QDPs

Our most recent white paper is designed to help you navigate the complex world of CDPs and QDPs. Read about it here.

You care about delivering on your marketing strategy and will take the time out to plan and coordinate all marketing activities to ensure you meet your overall goal. Despite focusing on your strategy, you will also ensure that you are up to date on all industry information.  You understand that information can influence your abilities to meet your department objectives.

You will be interested in:

Segmentation

Euler will go one step further by segmenting your customers based on their behaviours such as how they respond to marketing campaigns or their purchasing patterns.

Find out more

_______

Audience targeting

We will help you to understand who your customers and prospects are at a more granular level. We will do this through segmenting your customers into manageable groups.

Find out more

_______

Training & support

We will provide you and your teams training for a number of different platforms that we recommend for you to implement such as; Apteco Marketing Suite, Sisense and Talend.

Find out more

_______

Omni-channel personalisation

We will use the data on your customers to provide personalised experiences on multiple different channels.

Find out more

_______

SiSense BI

Sisense will give you the power to look at all your business metrics at a glance in live time. This dashboard reporting system simplifies complex, big data into an interactive form.

Find out more

_______

Apteco

Easily create audience selections and find out more about your customers. Euler will guide you through how to do this and ensure you get the best from it.

Find out more

At Euler, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Segmentation, we will make sure that we identify the products/offers that you can upsell, forecast likelihood of churn and likelihood of customer reactivation. You will be able to better focus your marketing resources.
  • Audience targeting, we go one step further by helping you to target these groups with the most relevant services, products, promotions and content.
  • Training & support we will help you to develop multi-channel marketing strategies to support your existing strategy and build brand loyalty. We will work closely with your teams to make sure they have all the support they need.
  • Omni-channel personalisation we will help you build campaigns that have multiple touchpoints that allow you to the right message, offer and through the right channels to your customer.
  • Sisense BI our team of experienced developers and analysts will support you to become more data centric. Our team will also be on the phone to answer any queries further down the line.
  • Apteco marketing suite our team of trainers will help you to navigate the complex world of turning data into actionable insights we will be there to support you.

FastStats

Find out more about how FastStats can help you to revolutionise your marketing.

Find out more

_______

SiSense BI

Find out more about how Sisense BI can help you to become more data centric

Find out more

_______

Audience targeting

Our case study looks into how we helped RNLI become more customer centric by giving the power back to their supporters

Find out more

Data is your speciality. You have a major part to play in your company’s various data sources and information within them. You are constantly thinking about how you can maintain compliance and enhance data quality. You will constantly be on the lookout for new pieces of software or processes that can help you to become more efficient.

You will be interested in:

Data migration

You will have the opportunity to resolve long-standing issues with your data. Our team of experienced data migration specialists will help to complete this project with minimal setbacks.

Find out more

_______

Data quality

We understand how frustrating it must be when you are asked questions about inaccurate and inconsistent data. We want to help. Our data quality team are here to help.

Find out more

_______

Talend data management

Talend will help you build a proficient data infrastructure to bring data together from disparate sources, enable real-time decisions and become data centric.

Find out more

_______

QDP

With our QDP you will have complete control of your data. Legislative compliance will be taken care of. Data governance and quality will be central to your organisation.

Find out more

At Euler, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • Data migrations – We have worked on many migrations projects and in our experience, your rate of success increases dramatically when you use a professional team like Euler. This will help to maximise the chance of a successful data migration further down the line.
  • Data quality – We will not just clean up your data, we will help you to maintain it in the future. You will not have to worry about being questioned about the quality of your data in the future
  • Data integration – We will bring together many different sources of data and use our team of experienced developers to create those connections.
  • Customer data platforms – We will help you to analyse behaviour, segment data and develop predictive models.
  • Talend data management our team will help to collect, govern and transform your data.
  • QDP – We will give you the power to bring together different data sets to enhance your business performance and our unique approach will give you a powerful hub for your data.

Data quality

Find out more about how important data quality is in our case study with Barnardo’s

Find out more

_______

CDPs & QDPs

Our most recent white paper is designed to help you navigate the complex world of CDP’s and QDP’s.

You ensure that relationships with existing customers are maintained and developed. You understand the importance of building a rapport with people which is why you spend lots of time planning your communication strategy. You have close discussions with the marketing director and understand the commercial performance required.

You will be interested in:

Data quality

Our team will make sure that your data is accurate, consistent and reliable. We understand the importance of quality when it comes to you maintaining a relationship with your customers.

Find out more

_______

Segmentation

Euler can help you segment your customers based on their behaviours such as how they respond to marketing campaigns or their purchasing patterns.

Find out more

_______

Audience targeting

We understand the importance of segmenting your customers into manageable groups to allow you to target them with relevant services and our experienced team of data analysts and scientists will assist you to work out the most effective targeting strategies.

Find out more

_______

Behavioural triggers

At Euler we will use behavioural triggers to help you respond to customers’ needs quicker.

Find out more

_______

Campaign optimisation

We will help you maximise campaigns that meet your organisation’s KPIs.

Find out more

At Euler, we believe in being the centre of excellence for data. We aim to go above and beyond for our clients which is why when it comes to:

  • Data quality – We will not only clean up your data but make sure that it is maintained in the long term.
  • Segmentation – We will aim to give you as much insight about your customer as possible. We will examine your customers to build long-lasting relationships
  • Audience targeting – Segmenting your data and applying testing strategies to help you identify who you should be targeting
  • Behavioural triggers – We will help you to identify the triggers that are performing and those that are not. This will help you improve customer campaigns and journeys.
  • Campaign optimisation – We can take a deep dive into your campaigns to build recommendations on campaign performance to make certain your campaigns are always optimised.

Data quality

Find out more about how important data quality is in our case study with Barnardo’s.

Find out more

You care about the technical infrastructure of your business. You can understand the impact IT has when it comes to deliverables. Contrary to popular belief, you do care about your customers and clients.  You solve their queries promptly.  You see every problem as an opportunity to expand your knowledge.

You will be interested in:

Data migration

Our team of data migration specialists will run field mapping and gap analysis that will help to reduce any problems in the future. This will mean less stress on your teams and more opportunity to focus on your overall goals.

Find out more

_______

Data quality

We will make sure that all data is up-to-date, accurate and reliable.

Find out more

_______

Machine learning & AI

At Euler, we will help you implement systems that allow you to streamline your technologies.

Find out more

_______

QDP

Our QDP will help your existing applications to work better by moving inefficient data processing activities to a specialist, scalable environment and synchronising the results back to the source.

Find out more

_______

Azure Cloud

We will help you to make the most of combing technologies at a scale which will reduce your overall IT costs.

Find out more

At Euler, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Data migrations – We will put all the necessary steps in place to reduce any problems further down the line. Our data migration team will be on hand to provide post-migration support and assistance.
  • Data quality – We will fully clean your data, merge duplicate records and remove any deceased individuals. This will mean that you do not have to worry about using any of your resources.
  • QDPs – We will work closely with your team to seamlessly integrate data into your technology infrastructure.
  • At Euler, we will not select technology that you do not need which will keep your costs at a minimum.

_______

Data migration

Our most recent case study will help you to understand how we can help you to migrate your data.

Find out more

_______

Data quality

Find out more about how important data quality is in our case study with Barnardo’s.

Find out more

_______

CDPs & QDPs

Our most recent white paper is designed to help you navigate the complex world of CDPs and QDPs.

You care about how much insight you can get from data.  You specialise in analysing what data you currently have and developing strategies based on that data to drive business performance.  You are keen to offer strategic guidance to your fellow directors and your team.

You will be interested in:

SiSense BI

Sisense will give you the power to look at all your business metrics at a glance in real-time. This business intelligence platform is a powerful tool which simplifies complex, big data into an interactive form.

Find out more

_______

Audience targeting

This will help you to gain more insight into your customers by grouping each customer into a segment based on a specific set of wants and needs.

Find out more

_______

Behavioural triggers

This will help to improve the overall experience of your customer by capturing data from multiple touchpoints.

Find out more

At Euler, we believe in being the centre of excellence for data.  We aim to go above and beyond for our clients which is why when it comes to:

  • Sisense BI – By ensuring that we fully understand what it is that you are trying to achieve. We will work closely with your team to make sure that we build dashboards that provide you with as much insight as you need.
  • Audience targeting – We will spend time understanding who your audience is and then set up strategies based on our findings.
  • Behavioural triggers – We will spend time reviewing the triggers that work and those that do not. We will spend time understanding why some triggers were less effective.
  • Deep Dive Analytics – Our team of Data Analysts and Scientists have years of experience and can bring a client to understand to deliver key deep dive insight.

SiSense BI

Find out more about how Sisense BI can help you.

Find out more

Testimonials

Feedback From Our Customers

Blind Veterans UK
WWF
Breast Cancer Now
Nisbets
TrustFord
ADLER
Chiltern Railways by Arriva
Everton FC

“The Euler team were methodical and thorough, finding the right people to talk to about every detail. It was particularly helpful that they were able to engage with staff effectively, breaking down barriers and winning buy-in.”

RICHARD NEATE, HEAD OF CUSTOMER SERVICES & DATA MANAGEMENT, BVUK

“I just wanted to say a huge thank you to Euler for all the great work they have done on this project. You have both added so much value to the project and I’m really excited to see how the models will perform.”

WWF

“We see Euler as an integral partner and their expertise of helping us get the most out of Apteco Marketing Software has been exceptional!”

BEN COX, BREAST CANCER NOW

“Euler are much more than an infrastructure provider. We’ve greatly benefitted from their strategic guidance and tactical know-how to produce incredibly innovative marketing programs. They’re a key partner for us.”

PETER FOSTER, NISBETS

“Euler has helped us to improve our knowledge of our data so we’re able to ask different questions, not just who is going to receive a particular campaign, but which message would be most relevant or helpful for a particular group of customers. The ability to segment in detail has allowed us to reduce communications per customer by 8.5% year on year, allowing us to reduce marketing wastage and target customers more effectively.”

PHIL RUTTER, TRUST FORD

“We would strongly recommend Euler for the seriousness and kindness of the team and quality of the work.
Euler follow our business, anticipate the planning and come up with solutions. They made our partnership so simple.
We receive accurate feedback and answer to our questions within a short period of time
We like their approach, it’s professional and they keep a flexibility of operations synonymous with efficiency.
Euler are pro-active and we work together with complete confidence.”

ERIC CAMA, ADLER

“I have enjoyed working with Euler. Euler have the right-thinking process. Euler are able to talk about the core problem and then work towards the desired solution. I like the close relationship that we have with Euler. With the help of Euler we’ve completely revolutionised the technology, processes and capabilities of our CRM programme.”

SINTING CHUNG, CHILTERN RAILWAYS

“Euler have the perfect balance of business acumen and technical insight.
Euler truly understand a business’s objectives and how to help those objectives to be realised through collaborative working.
The team at Euler has the knowledge and experience to transform any company across any sector by engaging with your business.
They dedicate their time to help you reach your goals.
Euler always delivers the highest quality service in all aspects of work.
From the service desk to the advice on data and business objectives, the entire team at Euler has helped the club progress significantly.”

MICHAEL GITTINS, EVERTON FC

Our Technologies

What we use to help you

Apteco Marketing Suite empowers you and your teams to convert customer-led data into actionable insight to execute and manage successful campaigns. The very simple drag and drop functionality helps to build campaigns and insight easily and quickly.

Cloud computing platforms are amazing, they enable customers to develop solutions and combine technologies at almost any scale. From the most modest data science proof of concept to an enterprise-wide ERP, the possibilities are endless. What’s not to like?

Sisense allows you to analyse large amounts of disparate data. Built as an agile business intelligence solution, Sisense will give you the tools to support and manage your businesses data with analytics and visuals.

Talend is a leading open source data integration platform giving you the power to connect, govern, transform and share data across systems in cloud or on-premises. Talend will give you the power to scale operations, make decisions and be data-driven.

Our Awards

We are proud of

Resources & News

Latest data news and advice

Article
Level Up Your Marketing Game with Next Best Offer

29 Jan 2024

Next Best Offer uses customer data to provide personalised product recommendations and tailored promotions, boosting conversion rates…

News
Euler Named Apteco Partner of the Year 2023

22 Nov 2023

Euler has been named Apteco’s Partner of the Year 2023 thanks to our dedicated staff improving offerings…

Article
Personalisation at Scale: Leveraging Data Across the Customer Journey

15 Nov 2023

Savvy brands are leveraging customer data and analytics to segment audiences and orchestrate hyper-personalised experiences across channels…