Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?
Cloud migration can be challenging, but done correctly, it can be the key to your digital transformation plans. This collaboration between Qbase and Data Migration Expert Johny Morris explores why this is so, and what to bear in mind when it comes to migrating your databases to the cloud.
In this whitepaper Rob Jones explains exactly why analysing your data landscape prior to starting your project is so important. Download to find out what steps to take in order to analyse your data landscape in readiness for your data project.
Modern Data Warehouses (MDW) have been around for years, but they have not always been very accessible. In the past, data warehouses tended to be highly technical and only seen as an operational tool. Because of this, you usually needed a data scientist or someone with technical skills to develop, implement and then manage it.
Did you know that according to Experian, due to issues with data migration, only 46% of all new database implementation are delivered on time? Or that an incredible 74% of projects go over budget?