Poor quality data can affect many different areas of your business. Efficiency can be stifled, reporting inaccurate, customer relationships compromised, and decisions made based on that data become the wrong decision. Yet, on average, organisations believe 32% of their data is inaccurate. This whitepaper explores how data distrust can affect different areas of your business and what you can do to fix this.
We’re delighted to announce that we have been awarded gold competency status for our expertise in data analytics by Microsoft Azure. Over the past year, the Euler analytics team has been working hard to achieve this status. And it means…
Is all your CRM data sitting in MS Dynamics? It could be costing you Do you know where your customer data is stored? In all likelihood, it’s probably in your Dynamics 365 CRM platform because that’s the way it was…
As Apteco’s longest-standing partner and proud ‘partner of the year’, we know a thing or two about successful FastStats implementations. And, unlike many other software implementations, it doesn’t require as many skills and resources as you might think. Here are our top tips for a hassle-free adoption.
If you’re a busy marketing manager, then you probably know first-hand how producing monthly stakeholder reports can become a huge drain on your time.
If you’re not already using marketing automation of some sort, you should be. And here’s why. As customers in 2021, we expect brands to deliver seamless customer experiences across the different channels we use.
What happens when data migration goes wrong? We’ve recently seen some very large-scale failures that should act as a warning for any company planning to move data. Only last year TSB customers were locked out of their accounts due to the unsuccessful migration of customer data. The ramifications are still being felt.
The secret to successful marketing communication lies in your ability to deliver the right message, to the right customer, at the right time. Marketing with data segmentation should always be one of the first considerations for any marketer, CRM manager, database manager or any other business decision-maker.
Our webinar video is now live – 7 Ways to Improve Your Marketing With Data. Paresh, Matt and James combine their knowledge and experience to deliver seven top tips for using data to get the most out of your marketing.
Data analytics is not always something you would associate with creating a marketing strategy. The hard evidence of data somehow clashes with the idea of marketing creativity. But, if you’re not using data to underpin your marketing, you might want to think again.