Test The testing part of the process is absolutely crucial, so make sure that you’ve devoted sufficient time for it in your plans. The first step is to build a thorough test plan, detailing what you want to test, why…
Applying best practice is critical. Our recommended approach to data migration is a simplification of the Johnny Morris model, which is split into four different stages; discover, design, test and deliver. In this blog, we’ll take a look at how to get…
Marketing Datafication No. 2 looks at behavioural data and how it can be used to improve targeting, message personalisation and customer experience and engagement. Let us start at the beginning and ask, ‘what is behavioural data’? In a nutshell, behavioural…
Move a large volume of data within a very short timescale – within eight months of appointment – from a legacy fundraising system, Raiser’s Edge by Blackbaud, to the new cloud-based Salesforce Foundation (a platform built with charities in mind), which delivers greater efficiency and scale, at reduced cost.
Did you know that according to Experian, due to issues with data migration, only 46% of all new database implementation are delivered on time? Or that an incredible 74% of projects go over budget?
Customer data is being generated faster than ever before, so it should come as no surprise to learn that 64% of marketers agree that data-driven marketing is crucial to business success in this hyper-competitive global economy. Enter the importance of…
