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WEBINAR – From Campaigns to Fundraising: 6 Steps to Build Lasting Donor Loyalty
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?
Tags: Behavioural Data, Behavioural Targeting, Data Driven Marketing, Ethics, Marketing, Targeted Marketing
20th November 2025
WHITEPAPER – Holistic Fundraising
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?
Tags: Behavioural Data, Behavioural Targeting, Data Driven Marketing, Ethics, Marketing, Targeted Marketing
30th September 2025
Beyond Cost Savings: The Strategic Advantages of Co-sourcing Marketing Analytics
Co-sourcing is the Smarter Way to Scale Insights and Analytics Capabilities For many marketing leaders, co-sourcing data and analytics isn’t necessarily the first solution that comes to mind when faced with increased demands and headcount freezes. We’re increasingly seeing that…
Tags: outsourcing
31st March 2025
Spend Smarter: How Co-sourcing Marketing Data Analytics Cuts Costs and Maximises ROI
Tight Budgets and High Expectations It’s an all too familiar scenario for marketing, data and insights leaders: budgets are under increasing pressure and headcount freezes are becoming more common. Yet the demand for both actionable insights and marketing results continues…
Tags: outsourcing
27th February 2025
Skip the Wait: How Outsourcing Boosts Expertise and Delivers Results Faster
Headcount Freezes Don’t Have to Mean Project Delays In light of recent UK employment tax rises, many companies are implementing headcount freezes, affecting both new hires and backfilling for existing roles. This has a direct impact on the resources available…
29th January 2025
Level Up Your Marketing Game with Next Best Offer
Next Best Offer uses customer data to provide personalised product recommendations and tailored promotions, boosting conversion rates and customer lifetime value through relevant, customised marketing.
Tags: Apteco, Data Analysis, Data Driven Marketing, Marketing, Next Best Action
29th January 2024
Euler Named Apteco Partner of the Year 2023
Euler has been named Apteco’s Partner of the Year 2023 thanks to our dedicated staff improving offerings for customers and advancing Apteco’s technology for data-driven marketing and analytics.
22nd November 2023
Personalisation at Scale: Leveraging Data Across the Customer Journey
Savvy brands are leveraging customer data and analytics to segment audiences and orchestrate hyper-personalised experiences across channels and touchpoints at enterprise scale.
Tags: Apteco, Data Driven Marketing, Marketing, Targeted Marketing
15th November 2023
Key Takeaways from Our Webinar: Uniting Data for Marketing Campaigns
Our recent webinar covers using Apteco Orbit to connect data, reveal insights through dashboards, target precise audiences, and execute multi-channel campaigns. Watch the recording for a full demo.
Tags: Apteco, Free Webinar, Marketing
1st November 2023