Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?
Co-sourcing is the Smarter Way to Scale Insights and Analytics Capabilities For many marketing leaders, co-sourcing data and analytics isn’t necessarily the first solution that comes to mind when faced with increased demands and headcount freezes. We’re increasingly seeing that…
Tight Budgets and High Expectations It’s an all too familiar scenario for marketing, data and insights leaders: budgets are under increasing pressure and headcount freezes are becoming more common. Yet the demand for both actionable insights and marketing results continues…
Headcount Freezes Don’t Have to Mean Project Delays In light of recent UK employment tax rises, many companies are implementing headcount freezes, affecting both new hires and backfilling for existing roles. This has a direct impact on the resources available…
Next Best Offer uses customer data to provide personalised product recommendations and tailored promotions, boosting conversion rates and customer lifetime value through relevant, customised marketing.
Euler has been named Apteco’s Partner of the Year 2023 thanks to our dedicated staff improving offerings for customers and advancing Apteco’s technology for data-driven marketing and analytics.
Savvy brands are leveraging customer data and analytics to segment audiences and orchestrate hyper-personalised experiences across channels and touchpoints at enterprise scale.
Our recent webinar covers using Apteco Orbit to connect data, reveal insights through dashboards, target precise audiences, and execute multi-channel campaigns. Watch the recording for a full demo.
Customer experience (CX) is critical for business success. Though individual interactions provide limited data, combined customer data offers powerful insights. Thorough analysis of this data is key to optimizing CX and uncovering trends. Harnessing customer insights enables businesses to improve customer satisfaction, boost loyalty and drive growth.