Key Takeaways from Our Webinar: Uniting Data for Marketing Campaigns

We recently hosted a webinar walking through how Apteco Orbit, offers a unified marketing data platform which helps teams execute highly personalised and effective campaigns. If you missed it, you can view the full webinar recording here by watching the below video. 

4 Top Takeaways: 

Takeaway 1: Apteco consolidates all your data into one place. By connecting datasets like CRM, email, social media and more, marketing teams get a complete view of customer interactions. This unified data is fully prepared and available for analysis and activation. 

Takeaway 2: Customisable dashboards enable self-service insights. Orbit’s intuitive dashboards allow marketers to easily visualise and interrogate data themselves to uncover trends and opportunities. Dashboards can be built and tailored to specific goals and questions too. 

Takeaway 3: Audiences are identified based on data, not guesswork. Using filters and query tools, Orbit makes it easy to define precise segments and target groups based on behavioural and demographic data. Say goodbye to generic personas and hello to Insightful audience segmentations. 

Takeaway 4: Campaigns can be orchestrated across every channel. Once you’ve identified an audience, activate it across email, social, direct mail and more. Orbit gives you the power to reach customers in the way that makes most sense. 

Want all the details? Be sure to watch the full webinar recording to learn how Orbit takes the guesswork out of marketing. We demonstrate the end-to-end process—from connecting datasets to targeting audiences and orchestrating campaigns—all within one intuitive platform.