By Robert Watson, 28th September 2015 Knowing exactly who your customers are, the size of their fleets and what they currently drive is crucial to the success of your fleet sales. If you are looking to keep on top of…
After exceeding quarterly fleet sales targets, there is an air of optimism in the vehicle dealership industry right now. Ergo, the need for sound and adaptable fleet marketing. Lots of vehicle dealerships have met or exceeded quarterly fleet sales targets….
Marketing datafication is about the increasing influence that data collected about individuals now has on all marketing processes. In fact, marketing data is often the sole deciding factor to market or not to market to someone. In the online world,…
Marketing Datafication No. 6 looks at the future of data-driven marketing. We will learn about the importance of data innovation and discuss the emergence of AI in data-driven marketing. But do not worry marketers, your unique and creative skills are…
In summary, to understand your social data, you first need to understand and devise a social CRM strategy. But there are so many varying definitions of social CRM to begin with. Ergo, if you want an absolute definition, you’re out…
Marketing Datafication No. 5 will look at social data and how marketers are making the most of this rich source of personal customer information to increase engagement and purchases. Let us take a look at some social media statistics. 71%…
Customer acquisition and retention, especially in the direct-to-consumer (or B2C) sector, is hard work. Moreover, it requires a continuous effort to constantly motivate customers to choose you above thousands of alternative options. Most B2C retailers have a database of customer…
Marketing Datafication No.4 examines the power of purchasing data. In this article, we will look at how marketers use this data to reduce the time between a customer’s first and second purchases and why this is so important to retailers pursuing long term repeat purchases.
By Robin Cronan, 28th July 2014 So, you are thinking about buying a data list to support your direct marketing and lead generation initiatives, but how do you choose one data list broker over another? To help you through your…