The marketing approach to customer service has evolved enormously over the past decade and data has been responsible for most of the giant leap forward. Customer data platforms and CRM (customer relationship management) systems have helped businesses take a data driven approach to attracting and retaining customers. But challenges to delivering great customer service remain.
Once you’ve identified a need to enlist the help of a data specialist, how do you choose? Qbase offers insight in 6 steps to helping you choose the right one for you.
We recently worked with Parkinson’s UK to improve their data quality and help inform the data architecture. The first thing we did was to conduct a landscape analysis – a rigorous process of data analysis and documentation. The landscape analysis played a vital role in…
We sat down with Euler Operations Director, Tracy Barker, to discuss her journey into data and how the industry can work towards striking a better gender balance.
Modern Data Warehouses (MDW) have been around for years, but they have not always been very accessible. In the past, data warehouses tended to be highly technical and only seen as an operational tool. Because of this, you usually needed a data scientist or someone with technical skills to develop, implement and then manage it.
Artificial intelligence (AI) is where the computer then uses the best result and makes a decision. In short, it takes action in part due to that result without any human involvement. Combining ML and AI makes marketing more sophisticated, allowing…
20th November 2020: Euler, one the UK’s leading marketing data services providers, has been named as Apteco Partner of the year 2020. The award was made in recognition of Euler’s outstanding contribution to Apteco’s business as measured across 10 different factors. From…
Competition for share of mind is more fierce, especially now than at any previous time in history. Marketers need to create innovative and effective marketing strategies to beat all other competition for their share of your mind space. With conservative…
At Euler, we appreciate the current Covid-19 pandemic impacts both UK and global individuals and organisations. Therefore, our Covid-19 web message is one of meeting the challenges head-on. Throughout this challenging time, our priority is the safety and wellbeing of…