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Article
How to create an ethical data strategy

31 Jan 2023

How to create an ethical data strategy

This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every...

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Article
The 3 data ethics principles you need to know for targeting

18 Jan 2023

The 3 data ethics principles you need to know for targeting

The 3 data ethics principles you need to know for targeting are Deontology, Utilitarianism, and Virtue Ethics....

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News
2023 Data Trends Predictions

4 Jan 2023

2023 Data Trends Predictions

Reflections on DataOps and AI trends throughout 2022 and predictions on what to expect for 2023. Including...

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News
A Euler Wrap-up of 2022

13 Dec 2022

A Euler Wrap-up of 2022

A Euler wrap-up of 2022 - looking back at our 10 highlights of the year including our...

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Article
Data-driven Marketing and Manipulation

6 Dec 2022

Data-driven Marketing and Manipulation

An important aspect of marketing is how to engage your audience effectively. To do this, marketers use...

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Whitepaper
WHITEPAPER – The Ethics of Data-driven Marketing

28 Nov 2022

WHITEPAPER – The Ethics of Data-driven Marketing

Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...

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Article
Cloud Migration Strategies for Success

9 Nov 2022

Cloud Migration Strategies for Success

In this article we consider the connection between cloud migrations and modernisation by focusing on cloud migration...

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Article
Data is the new oil – or is it?

25 Oct 2022

Data is the new oil – or is it?

Data can only be 'the new oil’ when it has value - and value is determined by...

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Article
Prescriptive Analytics – What You Need to Know

12 Oct 2022

Prescriptive Analytics – What You Need to Know

Prescriptive analytics is all about having a certain goal in mind and working out what you need...

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