This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every...
The 3 data ethics principles you need to know for targeting are Deontology, Utilitarianism, and Virtue Ethics....
Reflections on DataOps and AI trends throughout 2022 and predictions on what to expect for 2023. Including...
A Euler wrap-up of 2022 - looking back at our 10 highlights of the year including our...
An important aspect of marketing is how to engage your audience effectively. To do this, marketers use...
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...
In this article we consider the connection between cloud migrations and modernisation by focusing on cloud migration...
Data can only be 'the new oil’ when it has value - and value is determined by...
Prescriptive analytics is all about having a certain goal in mind and working out what you need...