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News
Beyond Cost Savings: The Strategic Advantages of Outsourcing Marketing Analytics

31 Mar 2025

Beyond Cost Savings: The Strategic Advantages of Outsourcing Marketing Analytics

Outsourcing is the Smarter Way to Scale Insights and Analytics Capabilities For many marketing leaders, outsourcing data...

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Article
Spend Smarter: How Outsourcing Marketing Data Analytics Cuts Costs and Maximises ROI

27 Feb 2025

Spend Smarter: How Outsourcing Marketing Data Analytics Cuts Costs and Maximises ROI

Tight Budgets and High Expectations It’s an all too familiar scenario for marketing, data and insights leaders:...

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Article
Skip the Wait: How Outsourcing Boosts Expertise and Delivers Results Faster

29 Jan 2025

Skip the Wait: How Outsourcing Boosts Expertise and Delivers Results Faster

Headcount Freezes Don’t Have to Mean Project Delays In light of recent UK employment tax rises, many...

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Article
Level Up Your Marketing Game with Next Best Offer

29 Jan 2024

Level Up Your Marketing Game with Next Best Offer

Next Best Offer uses customer data to provide personalised product recommendations and tailored promotions, boosting conversion rates...

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News
Euler Named Apteco Partner of the Year 2023

22 Nov 2023

Euler Named Apteco Partner of the Year 2023

Euler has been named Apteco's Partner of the Year 2023 thanks to our dedicated staff improving offerings...

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Article
Personalisation at Scale: Leveraging Data Across the Customer Journey

15 Nov 2023

Personalisation at Scale: Leveraging Data Across the Customer Journey

Savvy brands are leveraging customer data and analytics to segment audiences and orchestrate hyper-personalised experiences across channels...

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Webinar
Key Takeaways from Our Webinar: Uniting Data for Marketing Campaigns

1 Nov 2023

Key Takeaways from Our Webinar: Uniting Data for Marketing Campaigns

Our recent webinar covers using Apteco Orbit to connect data, reveal insights through dashboards, target precise audiences,...

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Article
The Secret to Achieving CX Excellence Through Data

16 Oct 2023

The Secret to Achieving CX Excellence Through Data

Customer experience (CX) is critical for business success. Though individual interactions provide limited data, combined customer data...

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Article
Delivering Value in the Experience Economy with Data

9 Oct 2023

Delivering Value in the Experience Economy with Data

At a time when customers are spoiled for choice, it’s vital to ensure that your customers have...

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