This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every decision and every action, every day.
The 3 data ethics principles you need to know for targeting are Deontology, Utilitarianism, and Virtue Ethics. Consider these principles to help you make the right decisions when marketing.
Reflections on DataOps and AI trends throughout 2022 and predictions on what to expect for 2023. Including IoT and machine learning.
A Euler wrap-up of 2022 – looking back at our 10 highlights of the year including our rebrand, office move, and new awards.
An important aspect of marketing is how to engage your audience effectively. To do this, marketers use techniques like behavioural science, which tap into the way our brains naturally think to encourage feelings of psychological safety that persuade people to act.
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical dilemma?
In this article we consider the connection between cloud migrations and modernisation by focusing on cloud migration strategy, different cloud migration types, and how to ensure the successful cloud migration of applications.
Data can only be ‘the new oil’ when it has value – and value is determined by data quality and business purpose. How can you influence the outcome to ensure you strike it rich?
Prescriptive analytics is all about having a certain goal in mind and working out what you need to do to get there. It uses existing data and considers different variables that may affect progress to then prescribe the best course of action to get the best result.
This month we’re ushering in a new era with a rebrand! Just as the data management space continues to grow and evolve, we’re evolving along with it, and as part of that, we’re really excited to share our new brand identity with you.