We’ve rebranded! Ushering in a new era with Euler

This month we’re ushering in a new era with a rebrand! Just as the data management space continues to grow and evolve, we’re evolving along with it, and as part of that, we’re really excited to share our new brand identity with you. 

Where it all started…

Since our inception in 1990, our name Qbase (standing for ‘quality database’) was originally the name of one of our products – a database of UK company contact details we compiled, managed and licenced. And, while Qbase has served us well over the last three decades, we feel that it no longer best captures what we do.

Over the past decade or so, the way we view and use personal data has changed, and we’re now collecting more data about customers than ever before. As technology and digital marketing capabilities have continued to grow, customer expectations have evolved too. Increasingly, our work has become centred around helping clients to use data to deliver outstanding customer experience, and to cut through the noise to create real, high quality and meaningful connections with their customer base.

Who is Euler?

To mark our new identity, we wanted a name that reflected our core values of being curious, resourceful, and progressive. Appropriately, our rebrand was inspired by Leonhard Euler, one of the greatest and most influential mathematicians of all time.

Known for his curious mind and dedication to solving real-world problems, Leonhard Euler’s contributions to mathematics, logistics and engineering were as extensive as they were impressive. Just as Euler pushed boundaries and pioneered new branches of analysis and thinking, we’re always striving for new ways to use and analyse data to meet real organisational challenges for our customers. We feel the name Euler is a perfect fit for us as it represents everything we strive to be as a company.

Even down to the smallest of details in our rebrand, we pay tribute to Euler. The italic, lower case second ‘e’ in our new logo represents Euler’s number and most famous work – a mathematical constant approximately equal to 2.71828 that has been applied in probability, compound interest, and optimal planning. The full stop at the end of our logo symbolises the decimal point.

Has anything else changed?

Whilst our rebrand signals a positive move forward, our driving mission continues to stay the same. Our customers’ needs still lie at the heart of what we do – whether they’re looking to work with business intelligence and analytics, require support with data management and integration, or to create more effective campaigns. Moving forwards with our new identity, we will continue to enable people, businesses, and organisations to make positive changes through data.

We’d love to hear what you think about our new look! For more information, or to learn more about how we can support your organisation with its data requirements, get in touch.



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