Experts think that handling data quality issues typically costs organisations between 10% and 30% of revenue (Experian 2021).
Managing your data can seem like a daunting task. Especially when it involves cleaning up a data...
Understanding your customer's needs and how they want to communicate with you is key to a successful...
Is all your CRM data sitting in MS Dynamics? It could be costing you Do you know...
As Apteco’s longest-standing partner and proud ‘partner of the year’, we know a thing or two about...
If you’re a busy marketing manager, then you probably know first-hand how producing monthly stakeholder reports can...
If you're not already using marketing automation of some sort, you should be. And here's why. ...
What happens when data migration goes wrong? We’ve recently seen some very large-scale failures that should act...
The secret to successful marketing communication lies in your ability to deliver the right message, to the...