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The Secret to Achieving CX Excellence Through Data
Customer experience (CX) is critical for business success. Though individual interactions provide limited data, combined customer data offers powerful insights. Thorough analysis of this data is key to optimizing CX and uncovering trends. Harnessing customer insights enables businesses to improve customer satisfaction, boost loyalty and drive growth.
Tags: Behavioural Data, Customer Experience, Data Analysis
16th October 2023
Delivering Value in the Experience Economy with Data
At a time when customers are spoiled for choice, it’s vital to ensure that your customers have an experience to remember – for all the right reasons. But why exactly has CX become such an important factor to get right?
Tags: Behavioural Data, Customer Experience, Data Analysis
9th October 2023
Designing A Seamless Data Migration
Designing your data migration properly is key to its success. But what steps should you take to ensure this outcome?
Tags: Data Management, Data Migration, Data Quality
18th September 2023
4 Reasons Not to Delay Your Data Migration
Regardless of how far along your data migration project is, it’s important to consider the benefits such a project can bring.
Tags: Data Management, Data Migration
11th September 2023
UK Air Traffic Control Chaos – A Hard Data Governance Lesson
We explore why the recent downtime of the UK’s Air Traffic Control System might have been caused by data governance issues.
Tags: Data Governance, Data Management, Data Quality
31st August 2023
Apteco Update Roundup – Q2 2023
Tags: Apteco, Campaign Orchestration, Data Management, Marketing, Marketing Automation, Orbit
25th August 2023
Chiltern Railways Win Railway Innovation Award
The Chiltern and Euler team have won a Railway Innovation Award for their Voice of the Customer Project!
Tags: Business Insight, chiltern, chiltern railways, Data Management
29th June 2023
6 Reasons Why You Need a Single Customer View
This article shares out top 6 reasons why a single customer view can benefit your business, covering commercial opportunities through to customer experience.
Tags: Behavioural Targeting, Data Driven Marketing, Ethics, Marketing, Targeted Marketing
26th June 2023
Chiltern Railways Shortlisted for Railway Innovation Award
As part of Euler’s drive to help our clients use data to cultivate better customer relationships, we’re delighted to announce that Chiltern Railways have been shortlisted for a Railway Innovation Award in the Small-Scale Project category, for their Voice of the Customer (VOC) analysis report, designed and implemented by the team at Euler.
Tags: Behavioural Targeting, Data Driven Marketing, Ethics, Marketing, Targeted Marketing
1st June 2023