Data Management
Resources

Marketing Datafication No. 6 looks at the future of data-driven marketing. We will learn about the importance...

In summary, to understand your social data, you first need to understand and devise a social CRM...

Marketing Datafication No. 5 will look at social data and how marketers are making the most of...

Customer acquisition and retention, especially in the direct-to-consumer (or B2C) sector, is hard work. Moreover, it requires...

Marketing Datafication No.4 examines the power of purchasing data. In this article, we will look at how...

By Robin Cronan, 28th July 2014 So, you are thinking about buying a data list to support...