Data analytics is not always something you would associate with creating a marketing strategy. The hard evidence...
The marketing approach to customer service has evolved enormously over the past decade and data has been...
Once you've identified a need to enlist the help of a data specialist, how do you choose?...
We recently worked with Parkinson’s UK to improve their data quality and help inform the data architecture....
We sat down with Qbase Operations Director, Tracy Barker, to discuss her journey into data and how...
I see the use of AI and ML only making my job more interesting and saving me...
If you’re reading this blog with the view to carry out the ‘test’ and deliver’ stages of...
Applying best practice is critical. Our recommended approach to data migration is a simplification of the Johnny Morris...
Marketing Datafication No. 2 looks at behavioural data and how it can be used to improve targeting,...