WHITEPAPER

Holistic Fundraising

Utilizing Machine Learning to Deliver Donor Hyper-Personalization for Long-term Success

 

Overview

Charitable giving in the United States is under pressure. Fewer households are donating than at any point in recent memory, and retention has fallen to historic lows. At the same time, donors have never had higher expectations. They want to be recognized, valued, and communicated with in ways that match the personalized experiences they receive every day from leading consumer brands.

Chief Development Officers face a pivotal choice. They can continue to drive fundraising appeal by appeal, focusing on short-term results, or they can pivot to a model that invests in long-term donor relationships. The evidence is clear: charities that embrace data, machine learning, and orchestrated donor journeys are achieving measurable gains in loyalty and lifetime value.

Contents include:

  • Why giving and retention are falling
  • What today’s donors expect
  • How machine learning drives results
  • Why relationships beat campaigns
  • Where nonprofits are winning
  • How to get started – roadmap

If you are a Fundraising Director grappling with declining donor numbers and rising expectations, this white paper will show you how to use data and machine learning to build lasting supporter relationships.

 

Related Resources

Article
4 Analytic Methods and When to Use Them

1 Sep 2022

How to analyse your customer data for better marketing Getting your data processed, stored, and managed correctly…

Article
Customer segmentation models: segment & grow customers

17 May 2021

The secret to successful marketing communication lies in your ability to deliver the right message, to the…

eGuide
How to Get the Most Out of Behavioural Targeting

6 Jul 2020

Competition for share of mind is more fierce, especially now than at any previous time in history….