Overview
Fundraising success today depends on more than great campaigns – it’s about creating meaningful, long-term donor relationships. In this 30-minute session, we’ll walk through a practical six-step roadmap to help you move from one-off appeals to an integrated, supporter-first approach. You’ll learn how to connect your data, pilot personalized journeys, and measure what really matters: loyalty, lifetime value, and trust. Whether you’re just starting to modernize your fundraising or looking to refine a mature program, this session will share simple, actionable ways to embed smarter decision-making, stronger collaboration, and a culture that keeps donors (not campaigns) at the heart of your strategy.
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