This article shares out top 6 reasons why a single customer view can benefit your business, covering...
This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every...
This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every...
The 3 data ethics principles you need to know for targeting are Deontology, Utilitarianism, and Virtue Ethics....
An important aspect of marketing is how to engage your audience effectively. To do this, marketers use...
In this article we consider the connection between cloud migrations and modernisation by focusing on cloud migration...
Data can only be 'the new oil’ when it has value - and value is determined by...
Prescriptive analytics is all about having a certain goal in mind and working out what you need...
How to analyse your customer data for better marketing Getting your data processed, stored, and managed correctly...