Is Your First-Party Data Working Hard Enough?
Your first-party data is one of your company’s most important assets – and having it in the right hands and working safely with data is vital. However, wouldn’t it be ideal if your marketing teams could self-serve, mine your first-party data and avoid buying new data?
Having a tool to make your first-party data more accessible (and therefore more valuable) is an absolute must for any organisation. Ultimately, once your marketing team can get hands-on with your data in a safe and secure way, they will unlock the potential for campaigns that hit the right audience, at the right time, with the right message – and crucially, produce the right results, all without taking away valuable time from your data teams.
But to do this, you need the right tool – which is where Apteco Orbit comes in.
Introducing Apteco Orbit’s Look-alike Tool
Orbit’s Look-alike tool is useful for finding people in your database with similar characteristics to a defined audience. It can highlight commonality based on the data you hold on a customer or prospect, such as demographic, geographic, firmographic, behavioural, attitudinal, technographic and needs-based data.
Why use Orbit?
If you’re already an Apteco user (via FastStats or PeopleStage), or even if you’re brand new to the Apteco marketing platform, adopting Orbit opens more doors to exciting new features from the Apteco team.
The Orbit Advantage: Key Functionalities
Whether you’re looking to expand your customer base, refine your marketing campaigns, or discover untapped market segments, the Apteco Orbit look-alike tool offers a range of features to streamline your efforts and drive results:
Campaign Integration:
- Once lookalike audiences are created, they can be easily exported for use in marketing campaigns, CRM systems, or social media advertising with one click, putting insight immediately into action.
Audience Profiling:
- The tool profiles your existing customer base, identifying key characteristics like demographics, behaviours, and purchasing patterns.
Lookalike Modelling:
- It uses sophisticated algorithms to create models that identify new prospects who resemble your top customers. This helps expand the audience by finding individuals with similar attributes.
Customisable Filters:
- Users can apply custom filters to refine the criteria for lookalike audiences based on different attributes like geographic location, interests, or engagement levels.
Integration with Other Apteco Products:
- The tool integrates seamlessly with other Apteco software like Apteco FastStats, making it easier to access and use customer data for audience modelling and analysis.
Visual and Interactive Reports:
- Apteco Orbit provides visualisations and interactive reporting to help users easily understand the insights gained from lookalike modelling, enabling more effective decision-making.
Segmentation and Targeting:
- It allows you to segment the identified lookalike audiences further, ensuring targeted and personalised marketing efforts.
Cloud-based Access:
- Apteco Orbit is a cloud-based tool, allowing users to access it from anywhere and collaborate with teams remotely.
Creating a New ‘Find Look-alikes’ Solution
Creating a new look-alike audience ready for campaign output couldn’t be simpler with Apteco Orbit. To see for yourself, check out our quick video: