TrustFord
The Mission:
With more than 1.8 million customers across its network, TrustFord needed a reliable way to manage customer data and deliver communications that would strengthen loyalty and retention. However, customer information was spread across multiple systems and data sources, making it difficult to build an accurate, up-to-date view of customers and their vehicles.
The complexity of vehicle ownership, customer lifecycles and communication preferences meant that a more connected approach was required. TrustFord partnered with Euler to integrate disparate data sources, create a single customer view and provide the foundations for more personalised, efficient and effective marketing campaigns.
Euler helped TrustFord transform a complex and fragmented data environment into a single, accessible customer view.
By integrating multiple data sources into Apteco FastStats and restructuring the underlying data architecture, TrustFord gained a more accurate and comprehensive understanding of its customers, vehicles and interactions across the business.
Building on this foundation, Euler implemented additional capabilities to capture customer preferences and support personalised communications across email and SMS channels. With cleaner, more connected data and greater visibility into customer behaviour, TrustFord was able to improve campaign targeting, reduce marketing wastage and deliver more relevant communications at scale.
How did TrustFord create a single customer view?
Euler integrated customer, vehicle and marketing data from multiple sources into a unified platform, providing a more complete and accessible view of each customer relationship.
How were customer preferences incorporated into marketing activity?
Preference management capabilities were introduced to help TrustFord capture and apply communication preferences, ensuring customers received communications that were more relevant to their stage in the vehicle ownership lifecycle, and any vehicles currently held.
How did the solution improve campaign targeting?
With cleaner, more connected data, TrustFord gained greater visibility into customer behaviour, enabling more precise segmentation and more relevant marketing messages.
How did TrustFord reduce marketing waste?
By combining customer insight, preference data and improved segmentation, TrustFord was able to reduce unnecessary communications while improving engagement and campaign performance.
Performance Highlights:
Here's what we achieved through a combination of data, technology and expertise.
More relevant and personalised communications helped increase customer engagement above industry benchmarks.
Improved targeting enabled TrustFord to reduce marketing wastage while maintaining effective customer engagement.
A connected data environment dramatically reduced reporting times and improved operational efficiency.
TrustFord gained a single, trusted view of customers and vehicles, creating the foundation for more effective marketing and decision-making.
TrustFord:
As a significant amount of the CRM budget is spent on organising, maintaining, and optimising our data, it was important to secure a strong partnership with a team that we could work well with us going forward. We began to look for a new partner who could support FastStats, deliver the customisations needed, and work with us on a collaborative basis.
Group CRM Manager, TrustFord
Mechanica
See how TrustFord used connected data to drive more effective marketing:
Discover how to turn fragmented data into customer insight
Learn how to reduce marketing waste without sacrificing engagement
See how a single customer view enables more effective marketing
