Everton Football Club
The Mission:
Everton FC wanted to create a more personal and memorable match day experience for supporters. But first, they needed a deeper understanding of what drove fan behaviour. Their existing data infrastructure limited reporting and analysis capabilities, while data quality issues and time-intensive warehouse updates made it difficult to generate timely insight.
Although the Club could track new, renewing and churned Season Ticket holders, it lacked visibility into why supporters renewed, what drove churn, and which fans were most at risk of leaving. And, to meet ambitious retention targets, Everton needed a more sophisticated approach to turning supporter data into actionable insight.
To help Everton better understand its supporters, Euler began by bringing together ticketing, attendance and customer data into a single, trusted source of insight.
This created the foundation needed to move beyond basic reporting and uncover the factors influencing fan engagement, loyalty and retention.
With a stronger data foundation in place, Everton was able to explore supporter behaviour in far greater depth than before. New insights into fan motivations, purchasing patterns and engagement levels helped the Club make more informed decisions and create experiences that resonated with different groups of supporters.
How did Everton gain a complete view of its supporters?
Euler brought together ticketing, attendance and customer data into a single analytics environment, providing a more accurate and comprehensive understanding of supporter behaviour.
What drives fan loyalty and retention?
Analysis revealed that a range of behavioural, transactional and demographic factors influenced whether supporters were likely to renew or churn.
How was supporter engagement personalised?
New audience segments helped Everton tailor communications and offers to different groups of supporters based on their motivations and behaviours.
How did data support better business decisions?
With deeper insight into supporter behaviour, Everton was able to make more informed decisions around retention, pricing and fan engagement strategies.
Performance Highlights:
Here's what we achieved through a combination of data, technology and expertise.
Data-driven insight helped Everton achieve record levels of Season Ticket retention.
Predictive analysis enabled the Club to focus efforts on supporters most likely to churn.
Personalised campaigns and targeted engagement delivered significant commercial impact.
Everton FC:
Euler have the perfect balance of business acumen and technical insight. They truly understand a business’s objectives and how to help those objectives to be realised through collaborative working.
Everton FC
Mechanica
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See how Everton FC used Apteco FastStats to win the hearts and minds of fans:
Discover how to predict and reduce churn
See fan segmentation in action
Explore the power of data-driven engagement
