Royal British Legion
The Mission:
The Royal British Legion came to Euler to find new ways of using their data to reach a younger audience and deliver a seamless online experience. The Legion’s CRM was over a decade old and designed for direct marketing rather than for digital marketing, and was not integrated with any of their digital marketing platforms.
The Legion also had issues when adding data (manually) to the CRM and needed a new ETL solution to bridge the gap.
By creating a trusted, automated data foundation, Euler enabled The Royal British Legion to improve data quality, connect disconnected systems and build a complete view of every supporter. This gave the charity the confidence to deliver more relevant, personalised experiences while reducing the manual effort required to manage its data.
Euler designed and implemented a scalable data integration and quality framework that identified data inaccuracies at the point of ingestion, helping ensure cleaner, more reliable information entered the CRM from the outset.
The solution also brought together data from multiple digital platforms and internal systems, creating a single, trusted view of supporters. With automated data processing and improved visibility across its data estate, The Royal British Legion was better equipped to engage a new generation of supporters with timely, personalised communications.
How were data quality issues identified and resolved?
Euler helped The Royal British Legion implement a framework that could identify and address data quality issues at the point of ingestion, improving the accuracy and reliability of supporter data.
How did The Royal British Legion connect its growing number of data sources?
A scalable integration approach enabled data from multiple systems and channels to be brought together, creating a more complete view of supporters and donors.
What role did automation play in the project?
Automating data ingestion and validation reduced manual effort, accelerated processing times and enabled teams to focus on more strategic activities.
How did better data support the donor experience?
With cleaner, more accessible data, The Royal British Legion was able to respond more quickly to supporters and create experiences that better reflected their needs and preferences.
Performance Highlights:
Here's what we achieved through a combination of data, technology and expertise.
Improved data quality controls ensured cleaner, more reliable information entered the CRM.
Automation reduced manual effort, freeing teams to focus on higher-value activities.
A unified data platform enabled more timely, relevant and personalised supporter communications.
The Royal British Legion:
The ways of giving have evolved. To help people understand our cause, we need relational, emotive points in time and communications that resonate with each of our donors and make them feel unique. Talend matters to our mission.
Head of Data, Insight and Fundraising CRM, The Royal British Legion
Mechanica
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