Project:

NSPCC

The Mission:

The NSPCC needed a more effective way to manage supporter data, deliver personalised communications and improve campaign performance across the organisation. With millions of supporter interactions spanning fundraising, volunteering, events and campaigning activities, the charity required a more connected approach to supporter engagement.

Existing processes relied heavily on manual effort, making it difficult to deliver timely, relevant communications at scale. The NSPCC chose to partner with Euler to create a single, trusted view of supporter data and build more sophisticated, automated journeys that would strengthen supporter relationships while improving operational efficiency.

The Approach:

Create a single, trusted view of customer data.

Automate personalised journeys across multiple supporter activities.

Deliver timely, relevant communications at every interaction.

The Solution:

Euler helped the NSPCC transform how it manages supporter engagement by combining a centralised supporter dataset with automated, personalised communication journeys.

Using Apteco FastStats and PeopleStage, the charity gained the ability to create more relevant interactions at scale while reducing the manual effort required to manage campaigns.

With a stronger data foundation and more sophisticated automation in place, the NSPCC could deliver timely communications across fundraising, volunteering and supporter engagement activities. This enabled more personalised experiences, improved operational efficiency and created a platform for ongoing innovation in supporter communications.

Inside the Solution:

How did the NSPCC create a single view of supporter data?

Euler helped the NSPCC bring together supporter information from multiple sources into a centralised, regularly updated dataset, providing a stronger foundation for analysis, segmentation and campaign delivery.

How were supporter journeys automated?

Automated workflows were introduced to manage key supporter communications, ensuring messages could be delivered at the right time without relying on manual processes.

How was personalisation improved?

By combining supporter data, behavioural insight and dynamic content, communications could be tailored to individual actions, preferences and engagement history.

How did the NSPCC scale supporter engagement?

The new approach enabled the charity to manage millions of supporter records and interactions more efficiently, while maintaining relevant and timely communications across multiple activities.

Performance Highlights:

Here's what we achieved through a combination of data, technology and expertise.

12.5% Increase in Returning Volunteers

Enhanced supporter journeys helped increase the number of Childhood Day volunteers returning year-on-year.

86% Email Opt-In Rate

More relevant and engaging communications encouraged a greater proportion of volunteers to stay connected with the NSPCC.

146 New Volunteers Recruited via Meta

Automated journeys helped convert social media interest into active volunteer registrations.

Hear from
NSPCC:

The introduction of an automated supporter journey has transformed how we engage with new fundraising volunteers. The personalised journey is one we can confidently scale year-on-year, which strengthens the campaign foundations and deepens our supporter engagement via a seamless and positive supporter experience.
Patrick Weaver Head of Fundraising in Communities, NSPCC