Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...

Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...

Next Best Offer uses customer data to provide personalised product recommendations and tailored promotions, boosting conversion rates...

Euler has been named Apteco's Partner of the Year 2023 thanks to our dedicated staff improving offerings...

Savvy brands are leveraging customer data and analytics to segment audiences and orchestrate hyper-personalised experiences across channels...

Our recent webinar covers using Apteco Orbit to connect data, reveal insights through dashboards, target precise audiences,...

This article shares out top 6 reasons why a single customer view can benefit your business, covering...

As part of Euler’s drive to help our clients use data to cultivate better customer relationships, we’re...