Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...

Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...

Next Best Offer uses customer data to provide personalised product recommendations and tailored promotions, boosting conversion rates...

Savvy brands are leveraging customer data and analytics to segment audiences and orchestrate hyper-personalised experiences across channels...

This article shares out top 6 reasons why a single customer view can benefit your business, covering...

As part of Euler’s drive to help our clients use data to cultivate better customer relationships, we’re...

This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every...

This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every...

The 3 data ethics principles you need to know for targeting are Deontology, Utilitarianism, and Virtue Ethics....