Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...
Customer experience (CX) is critical for business success. Though individual interactions provide limited data, combined customer data...
At a time when customers are spoiled for choice, it’s vital to ensure that your customers have...
Data-driven targeting is often under fire in the media, but how should marketing professionals approach this ethical...
Competition for share of mind is more fierce, especially now than at any previous time in history....
Marketing Datafication No. 2 looks at behavioural data and how it can be used to improve targeting,...