At Euler, we appreciate the current Covid-19 pandemic impacts both UK and global individuals and organisations. Therefore, our Covid-19 web message is one of meeting the challenges head-on. Throughout this challenging time, our priority is the safety and wellbeing of…
Marketing Datafication No. 2 looks at behavioural data and how it can be used to improve targeting, message personalisation and customer experience and engagement. Let us start at the beginning and ask, ‘what is behavioural data’? In a nutshell, behavioural…
Customer data is being generated faster than ever before, so it should come as no surprise to learn that 64% of marketers agree that data-driven marketing is crucial to business success in this hyper-competitive global economy. Enter the importance of…
Four Euler Directors have bought out the founders of Euler to take a 77.8% majority ownership. The four directors who capitalised on this opportunity are – Rob Jones, Tracey Barker, Nick Kelly, Paresh Patel.
I have been very active all my life. I played football and rugby to a good standard in my earlier days and to an extent now. Over this time I have also developed an enjoyable relationship with the gym.
Once again, Euler earns a shortlisting for ‘Supplier of the Year’ at the Institute of Fundraising Insight (IoF) Awards. The ceremony took place on 20 June 2018 at the Royal Institute of British Architects in London. Euler, in short, has…
Our client, Everton Football Club, is one of a growing number of businesses relying on data-driven insight. In fact, it’s now at the very heart of their organisation. For the 2017/2018 season, they set out to secure record retention of…
What is the secret to better customer engagement? One of the most important steps is, in fact, unlocking the potential in your data. These days it’s all about customer-centricity. Businesses focused on what more can we do for customer’s, not…
The award, in short, comes in recognition for our exceptional use of Apteco’s software and engagement scores. In addition, the win came at this year’s Apteco partner awards in London on 17 November 2017. Apteco is a leading provider of…
New research reveals 2016 charity supporter recruitment by direct mail fell to 30%. Compare this with 46% in 2013. Meanwhile, recruitment to regular giving rose from 17% to 24%; moreover, recruitment to raffle rose from 12% to 21%. Findings in…