This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every decision and every action, every day.
This article shares practical guidance to help you enact ethical data-driven targeting, so it’s present in every decision and every action, every day.
The 3 data ethics principles you need to know for targeting are Deontology, Utilitarianism, and Virtue Ethics. Consider these principles to help you make the right decisions when marketing.
An important aspect of marketing is how to engage your audience effectively. To do this, marketers use techniques like behavioural science, which tap into the way our brains naturally think to encourage feelings of psychological safety that persuade people to act.
In this article we consider the connection between cloud migrations and modernisation by focusing on cloud migration strategy, different cloud migration types, and how to ensure the successful cloud migration of applications.
Data can only be ‘the new oil’ when it has value – and value is determined by data quality and business purpose. How can you influence the outcome to ensure you strike it rich?
Prescriptive analytics is all about having a certain goal in mind and working out what you need to do to get there. It uses existing data and considers different variables that may affect progress to then prescribe the best course of action to get the best result.
How to analyse your customer data for better marketing Getting your data processed, stored, and managed correctly is just the first part of your data strategy. Once your data has been cleansed, stored, and integrated, what’s next? The answer is…
Predictive analytics is a powerful analytical method which uses historical data to predict what will happen next. It’s all about spotting trends and patterns in data and using this to make informed predictions. However, it’s not just about predicting what will happen next. Predictive analytics becomes most useful when you can then act on that insight to change the pattern going forwards.
It’s one thing correctly storing, processing and managing your data. But how do you translate that to actions that align with your overall business strategy? One such way is through machine learning analytics models, often referred to as simply ‘modelling’….